New World Record for a Production Jaguar E-Type Achieved at Gooding & Company’s London Auction

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New World Record for a Production Jaguar E-Type Achieved at Gooding & Company’s London Auction

The international auction house sold a number of historic English and European cars at its annual London sale at Hampton Court Palace, including the very first production Jaguar E-Type ever sold, as well as an ex-Rubirosa Ferrari 166 MM/53 Spider.

London, United Kingdom (5 September 2023) — Global auction house and official auction partner and sponsor of the Concours of Elegance at Hampton Court Palace, Gooding & Company, concluded its third live sale in the UK on Friday, 1 September, realizing over £9.8 million in sales. The auction house presented a variety of historic classics from the most revered English and European marques during its bespoke auction, with star cars from Ferrari, Jaguar, and Mercedes-Benz leading the sale.

“We were proud to conduct yet another auction at the prestigious Concours of Elegance at Hampton Court Palace, where we continuously transact some of the most important classic cars sold in the UK each year,” said Gooding & Company President and Co-Founder, David Gooding. “Not only did we send off important cars offered from long-term ownership, such as the ex-Rubirosa Ferrari 166 MM/53 Spider and the world-record Jaguar E-Type Roadster, to their next custodians, but we also saw exceptionally strong prices achieved with the Mercedes-Benz 300 SL Roadster and Ferrari 250 Europa, underscoring sustained demand for the finest quality examples at market. Additionally, a number of important cars previously sold at Gooding & Company’s UK and US sales were shown at the Concours to great acclaim.”

The top sale of the London Auction, the ex-Rubirosa 1953 Ferrari 166 MM/53 Spider, sold for £2,531,250.
Photo copyright and courtesy of Gooding & Company. Image by Peter Singhof. 

Gooding & Company President and Co-Founder David Gooding with Auctioneer Charlie Ross at the Rostrum at Hampton Court Palace.
Photo copyright and courtesy of Gooding & Company. Image by Peter Singhof.


The ex-Rubirosa 1953 Ferrari 166 MM/53 Spider was the top sale of the day, bringing in a gross figure of £2,531,250. This significant competition Ferrari, sporting Vignale bodywork, was offered directly from 63 years of continuous, enthusiast ownership, and came to auction for the very first time at Gooding & Company’s London sale. The firm set a new world record at auction for all production E-Types with the sale of the 1961 Jaguar E-Type Series I 3.8-Litre Roadster, which commanded £911,250. This extremely important Jaguar garnered the attention of major British press leading up to the auction as the first E-Type ever sold, and the fourth right-hand-drive E-Type Roadster built. Chassis 850004 was also the personal car of legendary Le Mans team manager and Jaguar director Frank “Lofty” England.

A desirable disc-brake, iron-block 1962 Mercedes-Benz 300 SL Roadster sold well above estimate, achieving £1,800,000. Presented in its original color combination of Ivory (Elfenbein, DB 608) with a black hardtop over a dark red leather interior, this Roadster was expertly serviced by German marque specialists and preserved by fine art conservationists in recent years. The first-generation 1954 Ferrari 250 Europa, one of only 22 examples built, also sold well for £1,518,750. Delivered new to acclaimed Hollywood director Clarence Leon Brown, this exceptional 250 Europa features a Lampredi V-12 engine with understated, elegant Pinin Farina coachwork.

Looking Ahead
Later this month, the auction house will host Geared Online | Art, Collectibles, and Lifestyle, featuring over 400 lots of rare, historic motoring-themed collectibles and luxury art. The entire catalogue will launch and bidding will commence on Friday, 22 September, with lots beginning to close on Friday, 6 October. Please register to bid ahead of the sale and contact Gooding & Company for inquiries on the upcoming online auction.

Geared Online | Art, Collectibles, and Lifestyle
Online Catalogue Available:
Friday, 22 September
Auction Begins:Friday, 22 September at 8:00 am PDT/16.00 BST
Lots Begin Closing: Friday, 6 October at 8:00 am PDT/16.00 BST
Live Auction Broadcast:
Twitter: @goodingandco #GearedOnline #GoodingAutomobilia
Instagram: @goodingandcompany #GearedOnline #GoodingAutomobilia
Phone: +1.310.899.1960 

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