Mercedes-Benz honors golf stars Jon Rahm and Bernhard Langer
- Mercedes-Benz has been a partner in golf for more than 30 years and has close ties with world number two Jon Rahm and golfing legend Bernhard Langer
- This year, Mercedes-Benz is celebrating the outstanding achievements of both brand ambassadors with a contemporary pop-art EQS SUV
In addition to the global amateur tournament series Mercedes Trophy, which has around 60,000 participants worldwide, Mercedes-Benz is also partner to some of the biggest professional golf tournaments in the world and maintains a close relationship with current shooting star Jon Rahm as well as Bernhard Langer, who has been among the world’s elite for over 40 years. Mercedes-Benz is honoring the outstanding achievements and exceptional personalities of its brand ambassadors in a special way this week in Augusta.
Mercedes-Benz honors brand ambassadors Rahm and Langer
Together with the American pop-art golf artist Christopher “CR” Obetz, Mercedes-Benz has designed a unique EQS SUV. The EQS SUV celebrates the two greats of golf in the iconography of pop-art.
“Golf is in my DNA. Just like my art. My goal is to honor the past and take it into the future in new and surprising ways. That’s exactly what I’ve managed to do in my collaboration with Mercedes-Benz and the combination of two absolute greats in golf. Using a vehicle as a canvas was extremely special and I am very proud of what we have created together.”
Christopher “CR” Obetz, American pop-art golf artist
“The artwork is simply incredible. For me personally, it’s a special honor that not only surprises me but also makes me very happy.”
Bernhard Langer, two-time Masters winner
“This is certainly a special week for all of us and the artwork on the vehicle adds excitement. I feel very lucky to be a part of this unique project alongside fellow Mercedes-Benz brand ambassador, Bernhard Langer.”
Jon Rahm, currently ranked number two player in the world
“With a very unique and creative EQS SUV, we honor two outstanding athletes and friends of our brand.
We want to celebrate the achievements and victories of Bernhard and Jon and wish them all the best at Augusta.”
Bettina Fetzer, Head of Communication & Marketing, Mercedes-Benz AG
The vehicle that serves as the canvas for this unique piece is the first all-electric luxury SUV from Mercedes EQ: the EQS SUV. A pioneer on the road with a special design. The model combines the progressive design and comfort of the EQS sedan with the space and versatility of an SUV concept.
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