January 27, 2021

Gold Rush Is Back on Select 2021 Dodge Challenger Models

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2021 Dodge Challenger SRT Hellcat Widebody shown in Gold Rush exterior paint color.

Gold Rush Is Back on Select 2021 Dodge Challenger Models

  • Dodge//SRT continues to answer enthusiast demand by bringing back Gold Rush, an exterior color first introduced on the 50th Anniversary Limited Edition commemorating the Challenger’s golden anniversary
  • Gold Rush is available on Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models; SRT models must be equipped with the Satin Black hand-painted hood, roof and decklid
  • Dealers can begin ordering Gold Rush on 2021 Dodge Challenger models this month
  • Dealer orders for the 2021 Dodge Challenger are now open with initial deliveries to Dodge//SRT dealerships scheduled to begin in early 2021
December 4, 2020 , Auburn Hills, Mich. – Dodge//SRT is brightening things up this winter by bringing back Gold Rush, the golden exterior color first introduced on the Challenger 50th Anniversary Limited Edition.

Gold Rush is available on Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models. SRT models in Gold Rush require the Satin Black hand-painted hood, roof and decklid.

2021 Dodge Challenger SRT Hellcat Widebody shown in Gold Rush exterior paint color.

“Dodge offers a wide variety of performance models and powertrains, but we also have the same mindset when it comes to our extensive exterior color options,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “By bringing back Gold Rush to a few of our 2021 Challenger models, we’re giving our enthusiasts yet another option to make their muscle car even more unique.”

Gold Rush joins the Dodge palette of heritage-inspired paint colors, such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango, on the 2021 Dodge Challenger.

Gold Rush joins the list of new options for Challenger in 2021, which include:

  • Challenger R/T Scat Pack Shaker and T/A 392 now available with the Widebody Package, offering a combination of unique heritage appointments and improved performance with wider wheels and tires
  • 20-inch wheels now standard on Challenger GT AWD, available on SXT AWD
  • SRT branding on high-performance Brembo brakes on Challenger SRT Hellcat and SRT Hellcat Redeye, available on Scat Pack

Dealer orders for the 2021 Dodge Challenger are now open with initial deliveries to Dodge//SRT dealerships scheduled to begin in early 2021.

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