- Ford to demonstrate the art of personalization with 10 unique vehicle builds on its most popular nameplates at this year’s Specialty Equipment Market Association show in Las Vegas
- Following strong customer interest in Ford-backed accessories for vehicles like Bronco, Bronco Sport, Maverick and F-150, Ford continues adding new parts and accessory options for customers to personalize their wheels
- Ford accessories’ sales are up 40 percent from two years ago, with a third of sales coming after purchase
LAS VEGAS, Nov. 1, 2022 – Ford has teamed up with leading aftermarket builders and parts manufacturers to deliver 10 unique versions of its hottest vehicles, highlighting the ways customers can personalize their rides with hundreds of Ford Performance Parts and Ford Licensed Accessories.
“We designed Ford vehicles to be easier to customize, with installation points and aftermarket accessories engineered from the start of the design process,” said Eric Cin, Ford global director, vehicle personalization, accessories, and licensing. “We work actively with the aftermarket to share our product designs so customers can personalize and put the finishing touches on their vehicle to make it all their own.”
Ford’s personalization and accessories business has grown 40 percent in the last two years, providing customers the opportunity to create experiences beyond the point of vehicle sale. To date, retailers have sold more than 1 million factory-backed accessories for Bronco, the most accessorized vehicle in the Ford lineup.
Here are complete details of the SEMA vehicles. Those interested can also visit this link for a full overview of the vehicle builds. Most aftermarket accessories used in this year’s vehicles will be available for purchase, except for custom parts. The Ford Vehicle Personalization team has created two custom, one-off vehicle builds featuring a multitude of Ford Accessories and Ford Performance Parts. Ford F-150 Lightning and Maverick were selected to showcase the best of the best in vehicle personalization.
Highlighted Ford accessories can be purchased from a local Ford dealer or ordered online for direct delivery. Customers have the option of having the parts installed at a dealership or on their own. Parts purchased with the vehicle can also be rolled into the customer’s monthly vehicle payment.
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