Largest gathering of Lotus cars ever seen at 70th Anniversary
October 1, 2018 Marked the 70th anniversary of Lotus. Lotus held a spectacular event to commemorate the significant milestone of founder Colin Chapman’s first Lotus, built in 1948.
The home of Lotus in Hethel hosted 8,000 Lotus owners and enthusiasts from all over the world, as well as 1,600 Lotus cars of all eras. From the Team Lotus F1 race cars to the rally Sunbeam Lotus, Lotus Cortina all the way to the present line-up of Evora, Exige and Elise, there were Lotus road and competition cars of all ages present.
For the first time ever, fans from all over the world were able to watch online via the live streams on YouTube as well as Facebook Live and other social media channels. With over 8,000 viewers catching all the action on the web, a further 8,000 were there on the sold out day to celebrate Lotus and its 70th anniversary.
The live stream and social channels used #Lotus70 to share top moments throughout the day, and both the YouTube chat and Facebook Live feeds were filled with anecdotes and praise for Lotus during its 70th anniversary event.
The day saw the largest ever collection of Lotus cars assembled. With 1,600 cars arriving to the Hethel site, it was a special way to mark the 70th anniversary. The British marque invited owners to showcase some of their pride and joys to celebrate. From a heritage Lotus Mark VI to the latest Lotus Evora GT430s, ex-rally Sunbeam Lotus’ and immaculate Lotus Cortinas, there was something for everyone to appreciate and enjoy.
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