Rolls Royce (The next 100 years)

Rolls Royce (The next 100 years)

In a spectacular event at London’s Roundhouse in 2016, the Rolls-Royce VISION NEXT 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.

The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility  – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.

The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.

“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers – present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility. Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.

Rolls-Royce Motor Cars also redefined the meaning of a true luxury good, from the inside out, through the medium of its Bespoke programme. Completely personalised marquetry, paint colours, leather or material treatments and many other exquisitely designed and crafted touches have resulted in some of the most beautiful one-off Rolls-Royces ever made. Witness the Celestial and Serenity Phantoms of recent years. They are the epitome of what a true luxury good is. Unique, hand-crafted, comfortable, beautiful and above all, rare.

And whilst the only limit to what a Rolls-Royce can become is the customer’s imagination, certain time-bound present-day technology and scientific limitations have to be obeyed.  Human imagination has leapt towards the far reaches of the cosmos but our dreams are harnessed by technology and science.

Photo Credit: All photos herein are the property of Rolls Royce and were published by MyclassicNEWS with their permission and consent. All content herein, other than property published by permission, is the property of myclassicnews.com and any reproduction, other than normal social media sharing, is strictly prohibited. Copyright ©, myclassicnews.com. For reprint permission contact us at rick@duncanwalls.com