GM 2017 January Sales

In January 2017, U.S. dealers delivered 195,909 cars, trucks and crossovers, down 3.8 percent year over year. Retail sales totaled 155,010 units, down 4.9 percent, and the company set a new January record for average transaction prices.

“In early January, we focused on profitability while key competitors sold down their large stocks of deeply discounted, old-model-year pickups,” said Kurt McNeil, U.S. vice president of Sales Operations. “We gained considerable sales momentum as we rebuilt our mid-size pickup, SUV and compact crossover inventories from very low levels following record-setting December sales.”

Below is a breakdown of GM January 2017 sales:

Chevrolet Retail Sales

• The Cruze, up 22 percent, the Volt, up 56 percent, and the Trax, up 40 percent, had their best-ever January retail sales. Total sales were also January records.
• Spark deliveries were up 40 percent.
• Bolt EVs, which were available in California and Oregon during the month, had the fastest days to turn in the industry at 7 days.
• The Tahoe, up 8 percent, and Suburban, up 11 percent, had their best January retail sales since 2008.
• The Equinox was up 4 percent.
• The Colorado was up 9 percent for its best January retail sales since 2005. Total sales were also the highest January since 2005.
• Sales of the Silverado HD pickup were up 32 percent for the truck’s best January retail sales since 2008. Total HD sales were also the best since 2008.

Buick Retail Sales  

• Crossover deliveries were up 20 percent, driven by higher Encore sales and the first-ever Envision.
• Average transaction prices were up 9 percent, four times better than the industry average growth.

GMC Retail Sales

• Deliveries of the Acadia were up 15 percent.
• Sierra deliveries were up 2 percent, for the truck’s best retail January sales since 2002.
• Average transaction prices were up 7 percent, more than three times better than the industry average growth.

Cadillac Retail Sales

• Cadillac sales were up more than 1 percent.
• Crossover deliveries were up 11 percent, on the strength of the new XT5.
• Total Escalade deliveries were up 10 percent, driven by 7 percent increase in Escalade ESV retail sales.
• Average transaction prices were the highest in the brand’s history at $55,300, up about $1,000 year over year.

In 2016, GM was the industry’s fastest-growing full-line automaker on a retail sales basis, and Chevrolet has been the fastest-growing full-line brand for two consecutive years on a retail basis. Chevrolet grew retail market share in 2015-2016 by almost one full percentage point, which translates to more than 120,000 incremental sales.

“Our go-to-market strategy in 2017 is the same as 2016,” McNeil said. “We are focused on strengthening our brands, growing retail sales and share, reducing daily rental deliveries and maintaining our operating discipline.”

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